Skip to the content
VERA Files banner logoVERA Files
  • Fact Check
    • Fact Check Filipino
  • Latest
    • Podcast
    • News
    • Commentary
    • Arts & Culture
  • Special Coverage
    • South China Sea: Waters of Contention
    • THE ICC PROBE Duterte’s Drug War
      • ICC-related resources
    • BULLit’S EYE
    • SONA Promise Tracker
      • Duterte SONA Promise Tracker
    • Earth Files
    • Seeing through the Smoke
      • How the tobacco industry interferes in policy making
    • The Chit Estella Road Safety Page
    • MOM-PH
    • Marcos Files
    • On The Record, where VERA Files was seen and heard
    • COVID-19 Watch
    • Health
    • PWD Files
      • PWD Vote
    • Trafficking Casewatch
    • ARMM Watch
    • PHL Vote 2022
    • PHL Vote 2019
    • PHL Vote 2016
    • ASEAN at 50
  • Learning Corner
  • About
  • Fact Check
    • Fact Check Filipino
  • Latest
    • Podcast
    • News
    • Commentary
    • Arts & Culture
  • Special Coverage
    • South China Sea: Waters of Contention
    • THE ICC PROBE Duterte’s Drug War
      • ICC-related resources
    • BULLit’S EYE
    • SONA Promise Tracker
      • Duterte SONA Promise Tracker
    • Earth Files
    • Seeing through the Smoke
      • How the tobacco industry interferes in policy making
    • The Chit Estella Road Safety Page
    • MOM-PH
    • Marcos Files
    • On The Record, where VERA Files was seen and heard
    • COVID-19 Watch
    • Health
    • PWD Files
      • PWD Vote
    • Trafficking Casewatch
    • ARMM Watch
    • PHL Vote 2022
    • PHL Vote 2019
    • PHL Vote 2016
    • ASEAN at 50
  • Learning Corner
  • About
  • fb
  • tw
  • instagram
  • linkedin
  • yt
  • tiktok

Tag: influencers

  • Categories News

    The power and cost of Socmed influencers in the 2022 elections

    By Kiara Ysabel Gorrospe  |  Aug 09, 2023 10:16 PM

    Among the presidential candidates, the study projected Ferdinand Marcos Jr. to have spent the largest amount on political influencers at P351 million. Following this was Leni Robredo at P135 million, Isko Moreno at P42 million, and Manny Pacquiao at P1 million.

    2022 elections, Ferdinand “Bongbong” Marcos Jr., influencers, Internews study

Network Memberships

VERA Files IFCN Badge
VERA Files Meta Third-Party Fact Checking Badge
GIJN Member
  • About
  • Privacy Policy

Be relevant. Subscribe to the VERA Files newsletter.

* indicates required


  • fb
  • tw
  • instagram
  • linkedin
  • yt
  • tiktok
  • Viber

© 2023 VERA Files

Privacy Policy

  • Share on Facebook
  • Share on Twitter
  • Share on Reddit
  • Save to your Google bookmark
  • Save to Pocket