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Make it make sense: Duterte numbers and the blame BBM train

In truth, between the Duterte arrest in March, across the 2025 campaign, and through to the present, a content bucket that has constantly been filled is that one that speaks of Duterte as the Pinoy every man, the Juan dela Cruz, who became President. This is further dispersed across smaller content buckets, each one filled deliberately and strategically, and then mass dropped on Tiktok accounts that grow almost by the week.

Make it make sense: Duterte numbers and the blame BBM train

Tiktok and Surveys: The Dutertelenovela and political content

These narrative shifts are only possible because the Dutertes are doing Tiktok content like it’s nobody’s business… Now there is barely any pro-Marcos content, and even Imee rarely appears unless she’s with VP Sara…Now, it is all the Dutertes. The For You Page shows it, and the surveys, too.

Tiktok and Surveys: The Dutertelenovela and political content