The words Imee used in the political ad to attack the Marcos administration officials could also apply to the Dutertes and their minions, who are facing the same criticisms and more serious allegations of corruption, drug trafficking and crimes against humanity.

These narrative shifts are only possible because the Dutertes are doing Tiktok content like it’s nobody’s business… Now there is barely any pro-Marcos content, and even Imee rarely appears unless she’s with VP Sara…Now, it is all the Dutertes. The For You Page shows it, and the surveys, too.

Gutter talk, name-calling and other forms of abusive behavior are resorted to only when one runs out of substantive arguments to shift focus from the issues.